To be a highly efficient world-class sugar manufacturer in Africa, seeking to optimise shareholder wealth and stakeholder value and satisfaction aimed at achieving a sustained, balanced and integrated social, economic and environmental growth performance both locally and globally.

 

VISION STATEMENT

MISSION STATEMENT

To be the most customer-centric Company; pursuing product diversification and value addition in  sugarcane processing, sugar technology and energy development processes; partnering with sugarcane farmers and all stakeholders through collaborations and initiatives including quality extension services; and, implementing quality farming and management best practices and systems geared towards growing and producing high quality sugarcane for the manufacture of top quality sugar products and by-products meeting international standards of excellence in all aspects of sugar production, manufacture and diversified business thus creating and maximizing shareholders’ wealth and stakeholders’ value and satisfaction.

Our Core Values

Integrity and Professionalism:

We passionately practice and uphold highest personal integrity, professional competence and approach our work diligently as we remain energetic and inspired always as we move into the future.

Environmental Sustainability

We help enrich the quality of life of our communities and preserve our ecological heritage through strong environmental ethics and sustainability initiatives and programs for ecosystem resilience and regeneration, and embrace climate-friendly agriculture and accelerate adoption of renewable energy solutions geared towards climate positive impact.

Winning Customers’ Trust

We ensure continual improvement in our productivity through effective implementation of quality management systems and best practices in our business conduct and strive to incorporate social responsibility and accountability as a corporate citizen in fulfilling our business obligations.

Innovations and Cost Effectiveness

We allow every individual to exploit their full potential, pursue positive contributions, volunteer for responsibility and push for breakthroughs for the betterment of themselves, the Company and communities around us.

Equity and Empowerment

We build a safe, healthy and friendly workplace environment, meritocratically reward employees and treat all stakeholders fairly and without discrimination in service delivery.

Team Work

We believe wonderful things happen when we work together